After a fashion month marked by an unprecedented wave of designer debuts, the resort and spring 2026 campaigns have landed, delivering a jolt of new energy as the world’s biggest houses unveil the visuals that will shape their next chapters. The aesthetic reset began early, with Jack McCollough and Lazaro Hernandez’s fresh-faced first teaser for Loewe, lensed by Talia Chetrit, introducing an intimate point of view. Sarah Burton’s sophomore “Portrait Series” followed, featuring legendary punk musician and artist Paul Simonon alongside longtime friend of the house, Rooney Mara, in a suite of striking, spare photos that spotlight personality over polish. At Celine, Michael Rider launched a full-on charm offensive with “Infinite Possibilities,” a joyful array of images and video celebrating the house’s Charms collection in a deliberately maximal, more-is-more spirit. Ahead, all of the must-see campaigns setting the tone for 2026.
Dolce & Gabbana
Many consider Madonna to be “the one”—the number-one pop diva, cultural icon, performer, and so much more. So it’s only fitting for Dolce & Gabbana to tap her to star in its new monumental campaign celebrating 20 years of The One perfume. In the images, the singer (who has a long history of working with D&G) lays atop Cuban actor Alberto Guerra on a bed with satin sheets. The shots, as well as a corresponding short film, are a celebration of tradition and reinvention, as the campaign coincides with the launch of new takes on the classic fragrance.
Gucci
Gucci’s La Famiglia is back. After unveiling an array of well-dressed personalities for his first collection for the brand in September, Demna is returning to these opulent tropes for the Gucci: La Famiglia campaign.
Gucci
Images captured by Catherine Opie depict the cast of characters residing in the House of Gucci, plus the brand’s history and many eras, in preparation for Demna’s future collection to be revealed at Milan Fashion Week in February.
Gucci
Those who have been following Demna’s Gucci will recognize the group. Once again, there stands “Incazzata” in her ’60s-style coat and silk scarf-wrapped head. “The V.I.C.,” meanwhile (or Very Important Client) is logo’d-up, head-to-toe in the house’s double-G monogram. Each character is distinct, with a unique style and persona, but together, they embody the legacy of a brand entering a new era.
Saint Laurent
Over 20 years after its debut in the Saint Laurent spring 2002 collection, the Mombasa bag is back, this time in three sizes. Bella Hadid, who has been seen carrying the original in the past, is leading the campaign, introducing an updated version of the iconic accessory.
Saint Laurent
The new iteration includes all the elements we love about the original—the natural slouch, which allows for an effortless look, plus the perfectly designed leather shoulder strap for easy carrying. It already has Bella’s approval, and will no doubt show up on the shoulders of other It girls very soon.
Prada
While much of the world is being inundated with AI advertisements and digitally enhanced images, Prada is looking in a different direction. For the brand’s spring 2026 campaign, Miuccia Prada and Raf Simons have tasked American artist Anne Collier to execute a portfolio of images that challenges the idea of the usual fashion campaign in the digital age.
Prada
Collier’s work jumps off the screen, showing qualities of a physical object. Disembodied hands hold up the images, shot by Oliver Hadlee Pearch, allowing for a new perspective. Sometimes bare, sometimes donning silk gloves, the hands allow the photos to exist on a new plane, while simultaneously creating a story. Who is this person admiring the photos?
Prada
While the handler remains anonymous, the models they’re admiring are anything but unknown. Hunter Schafer, Nicholas Hoult, Carey Mulligan, and Damson Idris, among others, pose for the camera—and the viewer’s pleasure.
Dior
Jonathan Anderson debuted his vision for Dior over the course of two shows last year, dividing each collection into men’s and women’s. But for the spring 2026 campaign, the complete world of Anderson’s Dior is finally coming together.
Dior
In the David Sims-shot images, Anderson’s Dior walks the line between reality and performance. There is a pomp to the clothes and their compositions: sweaters flare out into capes, and lace dresses explode backward into gravity-defying bows. The models lounge, dance, and vamp it up just so.
Dior
Greta Lee leads the charge, followed by actors Louis Garrel and Paul Kircher, models Laura Kaiser and Saar Mansvelt, and footballer Kylian Mbappé. After walking in the Dior women’s show in October, Nicole Kidman’s daughter, Sunday Rose, also returns in the ads. The people morph into new characters in their Dior digs; they’re simultaneously themselves, but also a heightened, newer version.
Saint Laurent
Charli xcx dons two anoraks in the new campaign for Saint Laurent’s spring 2026 collection. And if the outerwear looks familiar to you, it’s because the singer has actually worn one of the pieces before.
Saint Laurent
Back in September, Charli attended Anthony Vaccarello’s show in Paris wearing the same red jacket and lace shorts from the campaign. She matched Hailey Bieber, Zoë Kravitz, and Rosé in the front row. Now, though, Charli is showing off the pieces solo, in a campaign shot by Glen Luchford.
Celine
Charms continue their complete takeover of the fashion world—and now, the customizable accessory is getting a starring role in a Celine campaign.
Celine
Originally presented on the runway, the Celine charms allow for a unique form of personal expression, with pieces to be worn however the owner desires—on bracelets or necklaces, as brooches, or dangling off a bag, of course.
Celine
There are infinite possibilities when it comes to the Celine charms, especially with new designs being introduced each season.
Givenchy by Sarah Burton
“My friends are often my muses, and my muses often become my friends,” says Givenchy creative director Sarah Burton. The relationships she describes are on display in Givenchy’s latest campaign, Friends and Muses.
Givenchy by Sarah Burton
The second portrait series created for the brand stars actor Rooney Mara and punk icon and artist Paul Simonon. The images, shot by Collier Schorr, are simple, yet striking—highlighting an intimacy enjoyed only by close comrades.
Loewe
Jack McCollough and Lazaro Hernandez teased their first collection with Loewe about a week before its debut, featuring a campaign starring Sorry, Baby director Eva Victor and actor Isla Johnston.
Loewe
The images acted “as an opening gesture, the outset of a new dialogue,” McCollough and Hernandez said. With these photos, shot by Talia Chetrit, the designers set a tone, one defined by “vibrancy and tactility rooted in craft.”
