At Monterey Car Week, Lamborghini brought one of its most celebrated chapters back into the spotlight. In celebration of the Miura’s 60th anniversary, more than 40 examples of the legendary supercar gathered at Pebble Beach Golf Links, marking the largest collection of Miuras ever assembled in one place. The historic display, held on the third fairway on August 16th, offered a rare look at the car that helped establish the blueprint for the modern supercar.
First unveiled in 1966, the Miura transformed the automotive world with its transverse mid-engine architecture and unmistakable design. Six decades later, its influence remains deeply connected to Lamborghini’s identity, from the Countach and LM002 to the brand’s modern supercars.
During Monterey Car Week, we had the pleasure of speaking with Lamborghini’s Chief Marketing & Sales Officer, Federico Foschini, to discuss the brand’s heritage, its future, and the philosophy that continues to define the marque.
For Foschini, Lamborghini’s next chapter can be distilled into three words: unexpected, brave, and authentic. “Unexpected is because every time we are doing something, our target is to surprise our customer,” he explained. “Brave because we don’t have limits. We are always going over the limits.” The final value, authenticity, connects Lamborghini’s future directly to its past. “What we are doing is always consistent with our DNA and the brand heritage.”
That philosophy is visible in the cars Lamborghini continues to create. Foschini points to the Miura’s originality as an enduring lesson, noting that Lamborghini must continue creating vehicles that are “advanced, progressive, futuristic” while remaining iconic. The Miura established that approach in 1966, while the Countach and LM002 pushed it into new territory. Today, Foschini sees the Revuelto carrying that legacy forward.
If given the choice of any Lamborghini to drive home from Pebble Beach, Foschini’s answer is decidedly contemporary: the Revuelto. “That’s something that for me is the best car at the moment available in the market,” he said. “This is the car that I would drive home.”
Monterey Car Week provides a particularly fitting backdrop for that conversation. According to Foschini, the combination of collectors, customers, enthusiasts, and Lamborghini dealers creates an environment unlike anywhere else in the world. “It’s the natural environment for Lamborghini,” he said, describing a week defined by a shared passion for supercars and luxury automobiles.
That passion was especially visible in the Miura gathering. With more than 40 examples assembled for the anniversary celebration, the display became a testament to the emotional connection between Lamborghini and its collectors. For Foschini, however, the experience extends beyond simply seeing the cars. “People are willing not only to look and to see our product, but also to live the experience of the brand Lamborghini.”
As Lamborghini continues navigating an increasingly electrified automotive landscape, Foschini says one element will remain untouchable: the brand’s DNA.
“That is performance, driving emotion, and design,” he said. “We are not selling mobility, but we are giving dreams.” For Lamborghini, technology may continue to evolve, but the emotion behind the badge cannot be compromised. “If we lack emotion, whatever is the technology, we are not able to have a Lamborghini car fitting with the DNA of Lamborghini.”
In Monterey, Lamborghini celebrated 60 years of the Miura while offering a glimpse into what comes next. The message from Foschini is clear: the future may look different, but Lamborghini intends to remain unmistakably itself.
